Whimsigoth is the rare viral trend that starts with a house. Here is how agents can use it this October, plus what changed at Google, Instagram and Facebook.
On this episode, Erin Bradley breaks down how real estate referrals follow impact, not effort, and shares the mindset shift that ends call reluctance for good.
By reaching out to the homeseller before your listing appointment, Krystopher Benyamein writes, you give them a chance to get to know you and the service you provide.
Employers added 29,000 jobs in September. Economists at NAR and First American said the report could bring mortgage rates down after a month of increases.
How are real estate pros using AI today, and do they trust it? We break down the data by region and brokerage type, and show how sentiment has shifted over time.